3 Easy Steps to a Awesome Search Engine Ranking.
In today’s economy more of us are moving to the Internet to enhance our income or even replace lost jobs. All of us strive to achieve top search engine rankings, often failing because we don’t have time or knowledge to properly implement SEO tactics, or the money to pay a so-called professional to do it for us. However, the thing most of us don’t realize is that there are some very simple things you can do to get high search engine rankings. Below I list 3 easy steps that anyone can do to achieve high search engine ranking without having to invest lots of time or money.
The first thing you can do is optimize your meta data. If the search bots see every page has the same embedded title tag they often assume that all the pages are the same. If you do this you are shooting yourself in the foot. Give each page a unique meta description and keep it under 160 words. Also make sure you that all your picture alt-tags are effectively named. While your users don’t see these tags for images and graphics, the search engines do. And since the search sites can’t see your photographs or graphics, the alt tags are all they have to go by to determine what they are about and help you achieve a high search engine ranking. So rather than naming your image picture1.jpg, which does nothing for your SEO and doesn’t help you attain a high search engine ranking name your image with your keyword. That just might help the search engine’s automated bots rank you higher on your most important keywords.
The second thing that you need to do to get a high search engine rank is one thing we rarely put enough effort into when attempting to dominate the searches. Actually it is the most vital thing of all, and that is to have good quality content on your website. Your content should be geared towards your targeted viewers, not just for the search engine bots. To get a high search engine ranking by cramming keyword-laden, poor-quality content on your website may work in the short term, but both the search engines and the users will figure out what you have been doing. Displaying good quality content on your website with an acceptable word density is the best way to get high search engine rankings and maintain them.
The final and most often overlooked step to building a high search engine ranking is to have a sitemap, and to be sure to keep it current. There are wonderful websites that will build one for you. Just Google “Free xml sitemap” and you will find plenty. Site maps are great at getting good search engine ranking because they allow the search engine bots to crawl your page to get all of the information they need all in one location. You take the free site map that you created and put it in the same folder as your homepage. It will be named sitemap.xml. You then need to make certain you submit it to Google and Bing. And resubmit it every time you revise your website or add pages. Of course you need to setup a free Google account and use the webmaster tools.
There you go, only 3 things you will ever need to do to get a high search engine rank. Well, that’s not true but it’s a start. Good luck and keep working at it.
